Pioneered 'reverse ETL,' syncing warehouse data directly into sales and marketing tools. It's best suited to data teams that want a proven, widely-adopted tool rather than an unproven newcomer. As with most tools in customer data platforms, it's worth comparing pricing tiers closely since the free/entry plan often caps out fast for growing teams.
Hightouch
Free, from $450/mo
Pioneered 'reverse ETL,' syncing warehouse data directly into sales and marketing tools.
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Strengths
Ease of Use
88
Value
82
Features
85
Support
79
Pricing
Starter
Free
- Core features
- Community support
- Limited usage
Pro
Free, from $450/mo
- Everything in Starter
- Priority support
- Higher usage limits
- Advanced features
Enterprise
Custom
- Everything in Pro
- Dedicated account manager
- SSO & advanced security
- Custom contracts
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