Mailchimp remains the default first email tool for small businesses thanks to its free tier and drag-and-drop editor. More advanced marketers often outgrow it for sophisticated automation/segmentation, where dedicated tools pull ahead — but for a first newsletter and basic automation, it's hard to beat for ease.
Mailchimp
Free, then from $13/mo
The most recognizable email marketing platform, with an easy on-ramp for small businesses.
Visit MailchimpSummary
Strengths
Ease of Use
85
Value
80
Features
77
Support
74
Pricing
Starter
Free
- Core features
- Community support
- Limited usage
Pro
Free, then from $13/mo
- Everything in Starter
- Priority support
- Higher usage limits
- Advanced features
Enterprise
Custom
- Everything in Pro
- Dedicated account manager
- SSO & advanced security
- Custom contracts
Users Also Love
Postscript
SMS marketing platform built specifically for Shopify merchants.
Resend Batch aside — Loops
Email marketing platform built specifically for SaaS product emails.
ConvertKit
Email marketing built specifically for creators and course/newsletter businesses rather than traditional ecommerce brands.
Klaviyo
The default email/SMS platform for ecommerce, with deep native integration into Shopify and other store platforms.
Omnisend
An ecommerce email and SMS platform positioned as a lower-cost Klaviyo alternative with similar automation depth.
Beehiiv
Newsletter platform built by ex-Morning Brew staff, with strong built-in growth and monetization tools.
Postscript
SMS marketing platform built specifically for Shopify merchants.
Resend Batch aside — Loops
Email marketing platform built specifically for SaaS product emails.
ConvertKit
Email marketing built specifically for creators and course/newsletter businesses rather than traditional ecommerce brands.