Moz's Domain Authority metric became an industry shorthand even though it's Moz's own proprietary score, not a Google metric — its tools remain solid for beginners but are generally seen as less deep than Ahrefs or SEMrush now.
Moz
From $99/mo
One of the earliest mainstream SEO toolsets, still known for popularizing the 'Domain Authority' metric.
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Strengths
Ease of Use
78
Value
76
Features
74
Support
76
Pricing
Starter
From $99/mo
- Core features
- Community support
- Limited usage
Pro
From $99/mo
- Everything in Starter
- Priority support
- Higher usage limits
- Advanced features
Enterprise
Custom
- Everything in Pro
- Dedicated account manager
- SSO & advanced security
- Custom contracts
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