Salesforce's native B2B marketing automation product, tightly tied to its CRM. It's best suited to Salesforce-native B2B teams that want a proven, widely-adopted tool rather than an unproven newcomer. As with most tools in marketing automation, it's worth comparing pricing tiers closely since the free/entry plan often caps out fast for growing teams.
Pardot (Account Engagement)
Custom pricing
Salesforce's native B2B marketing automation product, tightly tied to its CRM.
Visit Pardot (Account Engagement)Summary
Strengths
Ease of Use
76
Value
70
Features
73
Support
67
Pricing
Starter
Custom pricing
- Core features
- Community support
- Limited usage
Pro
Custom pricing
- Everything in Starter
- Priority support
- Higher usage limits
- Advanced features
Enterprise
Custom
- Everything in Pro
- Dedicated account manager
- SSO & advanced security
- Custom contracts
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