SpyFu's historical competitor keyword and ad-spend data (going back years) is genuinely useful for PPC marketers trying to reverse-engineer what's worked for competitors over time. Its own-site audit and content tools are thinner than a full suite like Semrush.
SpyFu
4.5600 reviewsFrom $39/mo
SEO/PPC tool focused specifically on researching competitors' keyword rankings and ad spend history.
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Strengths
Ease of Use
78
Value
84
Features
76
Support
74
Pricing
Starter
From $39/mo
- Core features
- Community support
- Limited usage
Pro
From $39/mo
- Everything in Starter
- Priority support
- Higher usage limits
- Advanced features
Enterprise
Custom
- Everything in Pro
- Dedicated account manager
- SSO & advanced security
- Custom contracts
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