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WooCommerce

★★★★4.44k reviewsFree (open-source), hosting/extensions extra

The open-source ecommerce plugin that turns WordPress into a fully self-hosted online store.

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Summary

WooCommerce's appeal is full ownership and flexibility — no monthly platform fee, full control over hosting and code, and a massive plugin ecosystem. That flexibility comes with real responsibility: you (or a developer) manage hosting, security, and updates, which is a meaningfully bigger lift than Shopify's fully managed approach.

Strengths

Ease of Use
64
Value
85
Features
84
Support
60

Pricing

Starter
Free
  • Core features
  • Community support
  • Limited usage
Pro
Free (open-source), hosting/extensions extra
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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